Skip to content
Nicolesmagicspatula

Nicolesmagicspatula

We know finance

Primary Menu
  • Business News
  • Business Development
  • Business Networking
  • Business Knowledge
  • Finance Companies
  • Finance Analyst
  • About Us
    • Advertise Here
    • Contact Us
    • Privacy Policy
    • SITEMAP
  • Home
  • 3M Articles: 18 Awesome B2B Content Marketing Examples
  • Finance Companies

3M Articles: 18 Awesome B2B Content Marketing Examples

By Bernadette 1 year ago

[ad_1]

What the experts have to say

Matt Seabridge, Digital PR Manager, iProspect

“The average number of links for B2B content is refreshing to see in terms of benchmarking the performance of your content against the rest of the industry.

So often we compare our results to the top 1% of campaigns that go “viral”, so it’s reassuring to see that even a handful of links for B2B content is actually performing well above average and should be massively celebrated.

It’s also nice to see that some of the more old fashioned bread and butter content types are the ones that still perform the best.

A good industry report with insightful statistics may not become the talk of the industry but it will still get you good results.

A lot of people seem to think that B2B clients are harder to do Digital PR for, but everything is relative and this is proof that you don’t need 30-50 links per campaign to be outperforming your competitors.

Sometimes just a small number of links from the right sites can be the difference if your competitors aren’t also investing in content.”

Paddy Moogan, Co-Founder, Aira

“The average number of links to each piece of content is a little lower than I’d expected, but still not completely surprising.

The SEO and digital PR communities tend to share viral successes which often generate dozens or hundreds of links and, whilst these are great to see, they are typically the exception rather than the rule when you look at the bigger picture of content.

At Aira, we do typically find that link volumes for B2B clients are lower, but that the links are usually far more topically relevant.

On statistics content being so high on the list for link generated: This fits with some trends that I’ve been seeing over the last 12-18 months which is an increased volume of content that is statistics focused and that generally, this type of content generates a good number of links.

This type of content can rank pretty well compared to things such as infographics and data visualizations, which means that they can generate links passively too – removing the need for ongoing outreach.

Content that doesn’t require ongoing outreach to generate links is far more sustainable than one-off campaigns and despite never going “viral”, can still provide a high return on investment for brands.”

Helene Jelenc, Founder, Wallflower Studios

“The fact that educational content received the highest engagement definitely confirmed a few suspicions, but also shows me that this is an excellent opportunity for a human to reach out and connect directly with those engagements. 

I did not expect converting content to gain more links than the other customer journey stages. Arguably this is one of the more difficult stages of the journey for content creation. It says a lot about the perceived value of that content from a reader’s perspective.”

Debbie Chew, Global SEO Manager, Dialpad

“I’m not surprised to see that ‘free tools’ and ‘statistics’ get the most links — both of which are link building tactics that I advocate for.

Going forward, I think “survey”, “report”, “study”, and “research” will be increasingly important types of content that get links.   

When you’re able to uncover new and interesting data points about topics people are curious about, that information is more likely to be shared and linked to.

We’ve seen success with this for Dialpad’s video conferencing report, where we analyzed how video conferencing has changed from before the pandemic until now.”

[ad_2]

Source link

Tags: "Succeeded His Business", 2 Of Cups Business, 525 Business 5 Bankruptcies, Accounting Business Letter To Client, Bracken Business Communications Clinic, Business Account No Deposit, Business Administration Fafsa, Business Balance Sheet Explained, Business Card, Business Card Printing La Plata, Business Card To Secret Website, Business Cards Media Bar, Business Central Png, Business Coaching Site Cloudfront, Business Contract Lawyer 47201, Business Marketing Pearson Quizlet, Business Milleage Leager 18, Business Mobile Broadand Plans, Business Plan For Supplement Company, Business Plan Loan Originayor, Disrupting Digital Business Harvard, Ffiec Business Continuity Templates, Gauge Ear Piercing Business, Good Openings For Business Letters, Holton Investment Business, Indiana Wesleyan University Business, Indianapolis Business Times, List Business In Search Engines, List My Business Yahoo, Lunch Susbcription Business Model, Morgan Hill Business Liocense Renewal, Nee Small Business Bill Signed, Negotiating Business Acquisitions Practical Law, Networking Trends Small Business, New Business In Shorewood Il, School Business Officer Being Unethical, Small Business Administration Mass, Small Business Comunity, Small Business Corporation South Africa, Small Business Depew Llc, Small Business Medical Offices Chicago, Small Business Office Lakewood Nj, Small Business Plans Verizon, Small Business Storage Array, Small Business Sucess Stories, South Florida Business Journal Twitter, Torrington Ct, United Business Tech Response Sla, United Domestic Business Food, Video Business Woman Bukkake, Ways To Improve Business Technologyreddit

Continue Reading

Previous How flexible work arrangements can help companies become more diverse and inclusive
Next The 8 Best Free Online Survey Tools for Gathering Feedback
October 2023
M T W T F S S
 1
2345678
9101112131415
16171819202122
23242526272829
3031  
« Sep    

Archives

BL

Recent Posts

  • 7 Mistakes Built by Investors
  • Securing a Small Business enterprise Mortgage
  • 15 Enterprise Ideas You Can Steal From Apple
  • Hedge Fund Jobs – 3 Easy Methods For Securing a Hedge Fund Job
  • How Related Are Small Businesses and Existing Financial Management Theories and Concepts?
Intellifluence Trusted Blogger

Tags

Amazon Fba Business At&T Business Login Atlanta Business Chronicle'S Boss Baby Back In Business business Business Administration Degree Business Attire Women Business Card Design Business Cards Templates Business Casual Dress Business Casual Outfits Business Checking Account Business Credit Card Business For Sale Near Me Business Intelligence Platform Business Lawyer Near Me Business Loan Calculator Business Name Ideas Business Professional Women Business Spectrum Login California Business Entity Search Capital One Spark Business Carl Weber'S The Family Business Charlotte Business Journal Custom Business Cards Delaware Business Search enterprise Florida Business Search Fl Sos Business Search Harvard Business Publishing Insurance For Small Business Kelley School Of Business Maryland Business Express Maryland Business Search Moo Business Cards National Business Furniture New York Business Search Ohio Business Gateway Onedrive For Business Online Business Ideas Paramore Misery Business Risky Business Cast Small Business Insurance Spectrum Business Customer Service Tom Cruise Risky Business

getlinko

nicolesmagicspatula.com | Magazine 7 by AF themes.

WhatsApp us