Automating Your Webinars The Engaging And Delightful Way

Marketing Podcast with Melissa Kwan

In this episode of the Duct Tape Marketing Podcast, I interview Melissa Kwan. Melissa is the CEO and Co-founder of Webinar. She has spent twelve years in startups and built three successful companies without venture capital backing. Her previous startup, a real estate tech company, was acquired in 2019. As a revenue-driven founder specializing in sales and business development, Melissa has learned how to build companies with very few resources — by automating what she could, outsourcing wherever possible, and inspiring talented people to join her team with shared focus and enthusiasm.

Key Takeaway:

Webinars in the various formats they exist in have been around for years. The rise of the on-demand webinar has happened over the last ten years. Many of the webinar platforms aren’t created with the customer in mind first. Melissa Kwan set out to solve a problem in the market she was facing herself. eWebinar was created to deliver a professional, authentic experience that helps engage and delight viewers. In this episode, I talk with Melissa about her entrepreneurial journey and the problems that eWebinar set out to solve.

Questions I ask Melissa Kwan:

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This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network and SEMRush.

 

HubSpot Podcast Network is the audio destination for business professionals seeking the best education and inspiration to grow a business.

 

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