Skip to content
Nicolesmagicspatula

Nicolesmagicspatula

We know finance

Primary Menu
  • Business News
  • Business Development
  • Business Networking
  • Business Knowledge
  • Finance Companies
  • Finance Analyst
  • About Us
    • Advertise Here
    • Contact Us
    • Privacy Policy
    • Sitemap
  • Home
  • Consumers Respect, Respond to and Trust Direct Mail
  • Finance Companies

Consumers Respect, Respond to and Trust Direct Mail

By Bernadette 3 years ago

Table of Contents

Toggle
  • Consumers Trust Traditional Advertising
  • Breaking through the Digital Clutter
  • Scalability
  • Postcard Marketing is “in”
  • Leveraging digital in traditional media

[ad_1]

I recently read an article in Harvard Business Review – Why Marketers are Returning to Traditional Advertising.

Consumers Trust Traditional Advertising

One of the most important reasons has to do with Consumer trust in traditional advertising. They quoted a Marketing Sherpa survey that found that the top five most trusted advertising forms are all traditional.

Consumers trust print advertising (82%), television advertising (80%), direct mail advertising (76%), and radio advertising (71%) in terms of making purchasing decisions.

Consumer-facing companies are leading the shift to traditional advertising. B2C service companies are predicting the largest increase in traditional advertising spending (+10.2%). This is followed by B2C product companies (+4.9%).

Ironically, companies that earn 100% of their sales through the internet are leading this charge. They are predicting an 11.7% increase in traditional advertising spending over the next 12 months.

Breaking through the Digital Clutter

As consumers are spending most of their waking hours online, it seems they are becoming increasingly numb to conventional digital advertising and engagement. They report frustration and negative brand association with digital advertising clutter that prevents them from reading an article, watching a video, or browsing a website. For example, a HubSpot survey found that 57% of participants disliked ads that played before a video and 43% didn’t even watch them.

Just think – it’s not just that they don’t watch the ads – they actively dislike the brands that show them. That’s even worse.

As a result, marketers need to find other alternatives.

Scalability

OK – this wasn’t in the Harvard Business Review article – but this is important. For businesses that are local, you can scale your marketing to your local area. This is a big deal on terms of cost. All these fancy articles spend a lot of time talking about big brands, their TV ads and their huge media buys. Most of the businesses in the U.S. don’t have those kinds of budgets and that kind of reach.

That’s another great reason why direct mail is such an awesome media channel. Small businesses can afford to use it because they can target their best prospects. And remember, consumers trust direct mail.

Postcard Marketing is “in”

Many B2C companies are utilizing postcard marketing to ramp up their direct mail. Postcard marketing gives your business an edge over the competition. An eye-catching, well-designed postcard is a hugely effective way to reach your target audience and engage with them.

Postcards can be great for your branding. They are a great way to introduce your business to new customers, promote sales or holiday events, show off new products, or simply “hello” to your customers.

Postcards are one of the easiest ways to market your business. They provide great ROI.

MyDMpostcards.com offers B2C companies lots of customizable postcard templates to choose from.

Leveraging digital in traditional media

Digital technology can leverage traditional tools in powerful and surprising ways.

When mailers include a QR code, they give consumers a chance to can scan to learn more. Studies have shown that they actually use them.

QR codes also allow marketers to gather extremely useful information on the back end. This lets them develop marketing analytics regarding ROI and attribution. One of the beauties of direct marketing is the ability to analyze response. And, tweak the campaign based on the findings.

Every time I hear someone say direct mail is dead, the hair on the back of my neck stands up.  I tell them to rethink, do a little research and get with the program.

BTW – You can read the entire Harvard Business Review article here.

 

[ad_2]

Source link

Tags: "Succeeded His Business", 2 Of Cups Business, 525 Business 5 Bankruptcies, Accounting Business Letter To Client, Bracken Business Communications Clinic, Business Account No Deposit, Business Administration Fafsa, Business Balance Sheet Explained, Business Card, Business Card Printing La Plata, Business Card To Secret Website, Business Cards Media Bar, Business Central Png, Business Coaching Site Cloudfront, Business Contract Lawyer 47201, Business Marketing Pearson Quizlet, Business Milleage Leager 18, Business Mobile Broadand Plans, Business Plan For Supplement Company, Business Plan Loan Originayor, Disrupting Digital Business Harvard, Ffiec Business Continuity Templates, Gauge Ear Piercing Business, Good Openings For Business Letters, Holton Investment Business, Indiana Wesleyan University Business, Indianapolis Business Times, List Business In Search Engines, List My Business Yahoo, Lunch Susbcription Business Model, Morgan Hill Business Liocense Renewal, Nee Small Business Bill Signed, Negotiating Business Acquisitions Practical Law, Networking Trends Small Business, New Business In Shorewood Il, School Business Officer Being Unethical, Small Business Administration Mass, Small Business Comunity, Small Business Corporation South Africa, Small Business Depew Llc, Small Business Medical Offices Chicago, Small Business Office Lakewood Nj, Small Business Plans Verizon, Small Business Storage Array, Small Business Sucess Stories, South Florida Business Journal Twitter, Torrington Ct, United Business Tech Response Sla, United Domestic Business Food, Video Business Woman Bukkake, Ways To Improve Business Technologyreddit

Continue Reading

Previous Elon Musk unloads $8.4 billion of Tesla stock to finance Twitter takeover
Next Start Entrepreneure Online
May 2025
M T W T F S S
 1234
567891011
12131415161718
19202122232425
262728293031  
« Apr    

Archives

BL

Recent Posts

  • How Finance Companies Can Help You Scale Your Business
  • Why Business News Is Crucial for Your Company’s Success
  • Are Tariffs Crushing US Exports?
  • How to Excel as a Finance Analyst in a Fast-Paced World
  • Unlock New Opportunities Through Business Networking
Intellifluence Trusted Blogger

Tags

Amazon Fba Business At&T Business Login Atlanta Business Chronicle'S Boss Baby Back In Business business Business Administration Degree Business Attire Women Business Card Design Business Cards Templates Business Casual Dress Business Casual Outfits Business Checking Account Business Credit Card Business For Sale Near Me Business Intelligence Platform Business Lawyer Near Me Business Loan Calculator Business Name Ideas Business Professional Women Business Spectrum Login California Business Entity Search Capital One Spark Business Carl Weber'S The Family Business Charlotte Business Journal Custom Business Cards Delaware Business Search enterprise Florida Business Search Fl Sos Business Search Harvard Business Publishing Insurance For Small Business Kelley School Of Business Maryland Business Express Maryland Business Search Moo Business Cards National Business Furniture New York Business Search Ohio Business Gateway Onedrive For Business Online Business Ideas Paramore Misery Business Risky Business Cast Small Business Insurance Spectrum Business Customer Service Tom Cruise Risky Business

Partner Links

thehgwells.co
newcodemasters

links

For Business Bytez Maniacs
Master Your Nomad Wiz

BR

quinoaagent
GlobalCommerceHub

bp

backlinkplacement.com

nicolesmagicspatula.com | Magazine 7 by AF themes.

WhatsApp us