There is no denying that Instagram is a goldmine for reaching new audiences and building communities.
According to the latest statistics, the social media giant has more than 2 billion active users. Who wouldn’t want to have their presence with such a huge audience?
You would! Right?
The platform is growing by leaps and bounds and is keeping its surprises up with features like Instagram Stories and Reels, along with continuous algorithm updates.
However, with such intriguing features and a vast audience base, Instagram has also become a tough battleground for businesses to grow organically.
Although Instagram ads are a great option to boost your social media growth plans and get you more followers, the engagement part will eventually come back to your Instagram organic strategy.
It’s to uplift your Instagram organic presence.
In this blog, we will delve deeper into the tips you can utilize to boost your Instagram organic growth.
1. Optimize your Content
In the quest to grow your Instagram organic presence, start with creating quality content. Creating up to snuff content on Instagram is more important than you imagine.
However, creating quality is easier said than done. Coming up with content that not only resonates with your audience but also looks mesmerizing is an ordeal.
First and foremost, understand your audience and their pain points. Once you understand the information your audience requires, you will be able to create content that truly resonates with your audience.
If you are just starting out, study your competitor’s profile and track what’s garnering the attention.
GoPro is a community of young aged leisure or professional athletes and travel photographers who love to see posts oozing with adventure. So, GoPro does the same.
Remember, Instagram is one such platform where your creativity is not only limited to in-feed posts. So, make sure you spread your creative tentacles and leverage other content types such as videos, stories, and reels.
If you think reels is a feature made only for beauty brands, check out this p-awesome Reels feed of The Pet Scout Shop.
Visuals are the lifeline of Instagram. To reach your Instagram goals, figuring out and creating quality should be on top of your list. Once you get to the sweet spot of producing valuable and aesthetic content, you will see the organic growth numbers adding up.
2. Post Consistently
Before we begin, keep in mind that every social media account is unique, and so is its audience. So, testing out and analyzing different posting frequencies is the best way to move.
Now, let’s talk about the consensus on Instagram posting frequency.
An average Instagram profile with decent followers goes by at least 2-3 post per week. However, accounts with more followers publish at least 2-3 posts per day.
You can say that more prominent brands can afford to post multiple times per day and still manage to get good engagement and reach. On the other hand, small businesses should refrain from bombarding their follower’s feeds with multiple posts per day.
Instead of focusing all your content on feed posts, it’s best to utilize the Instagram story space. You can post at least one story per day.
Tip: If you want to post consistently while saving time and effort, schedule your posts with a social media scheduling tool.
If your posts are picking real engagement on a regular basis, the Instagram algorithm keeps it on the top of your follower’s feed, and you will see more followers and likes soon.
3. Load up on quality hashtags
Hashtags originated from Twitter and soon became a part of almost every social media platform. However, when it is about hashtags on Instagram, some people like them, and some hate them. Still, the engagement of an average post increases by more than 12.6% when it is posted with even one hashtag.
Hashtags are counted among the best ways to grow Instagram accounts. Right hashtags are meant to introduce your brand to the targeted audiences and increase your chance to attract new followers and likes automatically.
On a particular note, hashtags are the tools aiding the process of content optimization. They help in putting the content and videos in the right category, eventually making it easier for the readers to catch the required data.
A quick example – A food blogger will post picture of a Salad bowl with hashtags like #HealthyEating or #vegetarianfood. So, those looking for motivation for healthy eating can refer to this post.
The hashtags are meant to attract people who are looking for a trending product or service and not a particular brand.
So, find what your audience is looking forward to or you might have already found it while preparing the content for your profile. For a better advantage, we advocate using keywords as the hashtag.
4. Try the power of Emojis
Since Instagram is all about visuals, you must take leverage of emojis. These happening brainteasers are known for strengthening the bond with your audience.
Your one-point mission while establishing the Instagram presence should focus on every section of visitors, and emoji lovers are one of them.
Emojis demand interpretation and will take at least a few seconds of your profile visitors (which is considered enough to put the first thread of trust). Some individuals bond with emoji emotions, and they will react more to posts with emojis than without emojis.
The post here is evenly broken with emojis and it has a whopping 3,481 likes.
50% of the comments and posts on Instagram have at least one emoji, and these are the posts with maximum responses. Single red heart, smiley, and positively sentiment emojis are known to garner the most reactions.
Start experimenting now! Do your research and include emojis in your Instagram posts.
5. Use Instagram Tagging
Tagging bloggers, influencers, or relevant collaborators in your Instagram posts are great to generate traction and get more eyes on your profile.
You can either mention people in your post captions or tag them directly over your Instagram images. When you tag an account, it will receive a notification, and your post will show up in the “Tagged” section of your and your tagged account’s profile.
Instagram has recently enhanced its tagging feature by giving you an option to tag and Invite collaborators. It’s the best way to shout out creators and influencers who have collaborated with you to create the post.
The post or reel you will collaborate on will show up on both of your profiles.
When you tag the accounts relevant to your niche, it attracts the followers of the tagged account, who are more likely to love and engage with your content and the product or service your brand provides.
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6. Don’t hesitate to post videos
Video marketing is a hot topic making rounds on the internet, and when we are talking about Instagram performance, you must put some effort into Video Marketing. 46% of the internet savvy agree that they seek out any further product information only after watching the product-related videos. Hence, associating your profile with some good videos can be a game-changer for you.
Video gives you one appropriate language to share what’s happening within your brand. It can be your best step to add some personality to your brand. While images will work slowly, videos are likely to opinionate your views and the company’s exact objectives.
You can use these videos in a lot of ways, like:
- A message to your fans
- For the announcement of a sale
- To announce the entry of a new product
- Introducing a team
- Testimonials from customers
- Flash sale
- Video describing tips and tricks
Look at your brand’s objective and pick one of these ideas.
Tip: Always add captions in your Instangram video to make it accessible to viewers even without the sound on.
When you are trying to promote a brand, we are sure you will be equally active on other social media platforms too. If you have profiles on Twitter, Facebook, and Snapchat, don’t hesitate to introduce your newly set up Instagram profile on them.
You can simply take a screenshot of your Instagram account and post it on all your profiles. Linking posts to your profile is also a highly practiced method, and it will directly take the profile visitors to your Instagram account.
Or you can simply post one of your popular posts on these platforms. This is a simple trick to pull your existing audience to a new platform. Just click some square-shaped photos; this will save you a lot of time, especially the cropping time. Post this image on your Instagram profile and connect it to your other profiles, including the bio link.
The link in the bio can also be used to connect a landing page holding the same posts that you have posted on Instagram. It allows you to promote your website, collect data and entries for a giveaway and also gain subscribers for the blog.
8. Call to action
A lot of companies take Instagram to keep their services in front of the audience, but they don’t guide the audience on what to do and how to do it. Solve this dilemma of your readers with a call to action.
Some people direct their viewers to the home page of their website from where they can sign up to the website. Or link the call to action to a particular product.
You can also utilize the comment section to put your call to action. Usually, people post the call to action in the post caption only, but the comment sections can also be used in rather an impressive way. Whenever someone replies to your posts and asks for the product in detail, you can comment with specific details and a call to action that will lead to the content page.
Instagram has proven to be one of the most effective channels for marketing a brand organically. All you need is a few tips to get your growth effort started and get ahead of the competition.
All the above methods are tried and tested and are a sure shot to boost your Instagram presence. Concentrate on these tips one by one and analyze how they impact your account growth.
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