Business academics from Northumbria University, Newcastle, have taken part in a Research and Knowledge Exchange Forum as part of a drive to engage more actively with the business community.
Operating within Northumbria’s Newcastle Business School, the department for marketing, operations and systems (MOS), held the all-day event, which saw researchers and members of the North East business community come together to exchange research undertaken and discuss how to achieve the highest level of impact within business and education.
Key themes included tackling research barriers and how to create the most impact, the importance of consistently communicating key findings to stakeholders in order to reach the intended audience and boost impact and ways in which to make impact the central proposition in all research and knowledge exchange activities.
Invited to speak at the forum was Toby Bridges, chairman of NBT Group, a supply chain management solutions company. NBT Group has been in partnership with Newcastle Business School and industrial software business Senseye Ltd since 2021, when the trio was awarded in excess of £250k to conduct a feasibility study.
Also speaking, was Jane O’Mahoney of Bradley O’Mahoney Public Relations, who is working closely with MOS to help communicate key findings and the real-time impact that can be achieved for businesses that enter into a knowledge transfer partnership with it.
Prithwiraj Nath, professor of marketing and director of research at MOS, commented: “Research and Knowledge Exchange Forums are a vital part of our department, bringing together some of the country’s finest academics to discuss their current areas of research and share what has helped them create the most impact via their research.
“It is not by coincidence that Northumbria has risen up the ranks so highly for the research it conducts and within our department, we are committed to ensuring research undertaken creates the highest amount of impact possible, be it for business, education, communities or other areas.
“It is important to highlight that one of our biggest priorities is to engage with external groups so that we can learn from them where help is most needed and use open dialogue and knowledge transfer to fuel our areas of research, be it in pinpointing behavioural patterns within community cohorts or identifying solutions for business, for example, addressing operational inefficiencies.”
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