Miracle Created by A visiting Card! Business Strategy for Success! Case Study: David’s auto clinic
EKS – Waiting to create!
I have just then completed my Diploma in Advance Management in Energo Cybernetic Strategy (EKS).Though I was much convinced about the success principles of EKS, I wanted to conduct some business experiments.
I applied the EKS knowledge to my products and services one by one and understood that it could create miracles as promised in the course materials.
So, it gave me great confidence to advice young entrepreneurs to follow certain special strategies designed by me.
He is a school drops out!
David, a school drop out, was 18 years old then. He used to go out and spend his time in front of a commercial complex, where I had an office. I was watching him daily. He used to help the family of the owner of the complex.
He worked for others!
He was prepared to work for them to go any where to buy or bring any miscellaneous item necessary for their home. He was well used by them as an unpaid servant. He used to go to his home for the mid day meal and to the dinner at night. But, he made himself available to others to get his free service.
It is a wake up call for him!
I watched his daily routine and wanted to make him useful to his family. I called him once and asked to find whether he has interest to become helpful to his family. Suddenly, his eyes opened wide; I could see sparkle in his eyes. He accepted readily what ever I said to make an earning for his family!
Bright idea crystallized!
I had a discussion to know all about him. It was just a discussion then. Now, I call this a ‘Brain Storming Session’ that resulted into crystallization of a business idea highly suitable for him.
Skill identified!
He has already acquired sufficient knowledge in repairs and services of two wheelers, but happened to leave the shop because of certain petty things. He explained about the vehicle’s spare parts and kinds of frquent repairs also! I could understand that his knowledge is sufficient to run a small repair workshop. He was having a set of tools with him, only thing they needed cleaning and oiling!
Skill converted into a business!
I just asked him to get permission from the landlord of the complex for a few months to run the repair shop at the backyard of the premises.
The very next day the new work shop was ready, of course it had no roof, no customers and no vehicles too.
He is ready now to perform the job of a two wheeler mechanic. But he is not an entrepreneur. He needs a ‘on the job training’ to become an independent entrepreneur.
Burning problem of two wheeler owners!
I had another round of discussion with him and as well with some people who could be a part of the target customers. This is just to know the real burning problem of the two wheeler owners, whom we should satisfy. This culminated into a sharp idea about the expectation of the people and the matching solutions! They wish to get more mileage and low expenditure in repairs and services.
Offer through powerful words!
The next step is to make an irresistible offer to the target customers with a select catch phrase! This should make them to move towards the work shop when ever a need arise. There are variety of media through which you can inform the people about the new entrant and his offers. But this should be economical and cost effective. And above all, more certain it should be to bring the people into the business fold.
A visiting card a powerful print media tool!
A business strategy is designed to make use of the smallest print media tool to get the attention of the two wheeler owners of that area. It was a simple visiting card, strong enough to pull the crowd. The catch phrase assured to solve the problem of the consumers.
The card depicted a fast moving motor cycle with a clear name and address to bring the vehicle. The most important design part of the card was the ‘words of power’ displayed prominently to catch the eyes of the viewers!
Extravert activity is informing outward!
The next was the distribution of the cards to all nearby potential customers; say all shop keepers, employees of the institutions and organizations etc.
Customer inflow started!
The result was a slow and steady movement of people towards the workshop. The distribution of visiting cards was done regularly, which guided a more inflow of customers. David was strong enough to perform the job as assured in the mandate, the visiting card. David was happy as the customers grew more and more.
The content of the visiting card was:
David’s Perfect Auto clinic (with address)
(highlighted phrases)
Petrol Saving Techniques
Less Expensive Mechanic
A flying Two wheeler figure.
That’s all!
The rest was people’s self motivation and miracle that happened.
Believe it, in a short time, he moved to a better place with a team of young boys as his assistants to serve his growing clients.
Now, David was turned into a real ‘Service Entrepreneur’ fulfilling the desire of the Creator. He serves the people whole heartedly to make a living of his own with his family.
Let me explain the strategy and the chain reactions in a nut shell:
Identification of a skill> matching need in the society> identification of burning problem> satisfying solution> offers expressed in powerful words> Customers served honestly> more extravert activity > more customers> more service> more wealth creation> establishment of successful enterprise!
Thus a MIRACLE WAS CREATED WITH A VISITING CARD!