OPINION | Organisations with stronger ethics perform better. Here’s why

The Ethics Institute recently conducted research to determine the extent to which organisational ethical culture contributes to ethical failures. The survey was done in 19 medium to large private sector organisations across all industries. A total of 2 791 employees participated in the survey.

It was evident from the research that organisations with weak ethical cultures do not adhere to principles of good governance and ethics. It can be argued that there is a causal link between ‘strong ethical cultures’ and ‘good performance’. This is especially true if we consider the financial damage that organisations with poor ethics have suffered in recent times.

Our research indicated that an ethical culture is characterised by a combination of the following components: ethics accountability and responsibility; the commitment of non-managerial employees, middle management and leadership (senior management) commitment to ethics; ethics talk; the ethical treatment of people; and ethics awareness in the organisation.

Why ethical organisations perform better

Accordingly the research demonstrated that the two main culprits that contributed to weak or underdeveloped ethical cultures in the private sector were (1) the ethical treatment of people and (2) ethics accountability and responsibility. It would appear that these two aspects are the most problematic for most private sector organisations with scores here being the lowest. This means that the private sector may not effectively hold people responsible for their behaviour or treat employees in an unfair manner. This has major repurcussions for the work-engagement and well-being of employees.

Organisations are essentially networks of complex relationships between various stakeholders and not just brick and mortar entities. Relationships between the organisation and its stakeholders, e.g. employees, customers, suppliers, business partners etc., is critical to ensure that the organisation maintains its operations effectively. Unethical treatment of people results in these relationships being damaged.

This may, of course, result in systemic problems that effect the organisation’s performance. For example, if organisations continuously treat employees without respect and fairness the psychological fallout could be devastating.

We see this when organisations treat their people merely as ‘headcount’ and make ‘downsizing’ decisions that make the financial statements look good, but have negative outcomes for employees, their families and society.

A downward spiral

Employees may lash out to this in different ways by engaging in counterproductive work behaviour. Examples of counterproductive work behaviour are presenteeism (being at work but not working), theft, insubordination, verbal and physical sabotage, and anti-social behaviour.

It has also been linked to outcomes such as work stress, burnout, and damage to the social contract between employees and employer.

If this breakdown of the social contract continues unabated, it effects the recruitment pool from which the organisation draws its talent, thus resulting in a downward spiral.

Such behaviour is often caused by the self-isolation by members of the so-called ‘C’ or ‘E’-suites that rapidly lose touch with the reality of being a supervisor or employee, when they are promoted to the top floor with its private elevator and plush carpeting. Decisions at this time only need to satisfy the requirement of being ‘within the law’, irrespective of any ethical considerations.

Impact on suppliers

Another stakeholder that may be exposed to (un)ethical treatment is the organisation’s suppliers. Suppliers play a pivotal role in ensuring that the organisation remains productive. These relationships are often damaged by a lack of respect and fairness and manifests in late payment, arrogance, bullying, withholding of information or favouritism. This could mean that the suppliers become apathetic, which, in turn, results in unreliable, substandard and even the provision of dangerous goods and services. This of course always causes harm to the consumer in the long run.

The other main culprit that undermines the development of healthy and sustainable ethical cultures is a lack of ethics accountability and responsibility. That is, the degree to which employees are held accountable for their conduct and decision-making and whether fair and transparent sanctions are imposed when necessary.

This, however, is not only limited to non-managerial employees. The trend in many organisations is to come down hard on non-managerial employees, even when the transgression can be classified as minor, e.g. the theft of a tool, yet to be silent on executive and managerial wrongdoing or to sweep such trangressions under the carpet. Justice is seldom dispensed transparently, swiftly, assertively and consistently across hierarchical levels and divisions.

What’s to be done?

So, what to do? Getting the organisation onto a track of strenghtening its ethical culture is not that complicated as may be expected. Sure, ethical culture is an abstract concept. Yet, there are ways to positively influence culture. Organisations make decisions that affect the lives of their stakeholders, and employees in particular, on a daily basis. They then communicate these decisions. Or communicate the decisions somewhat. Or not. The fact is that every decision or action, whether communicated or not, sends a signal to stakeholders.

Think of it in terms of a green light versus a red light analogy. When organisations make decisions that contribute positively to the formation of an ethical culture, green signals are sent to stakeholders. Examples here are the employment of and engaging with ethical employees and suppliers, overtly disciplining those who transgress ethically, promoting people on merit, talking about doing things in the right way and being circumspect on what you as an organisation spend money on.

Red signals are sent when unethical people are appointed or engaged with as a matter of course, failure to decisively deal with ethics transgressors, rewarding unethical behaviour, retrenching people to make the income and expenditure sheet look good, showing clear favouritism in promotions, talking the ‘bottom-line only’ talk and spending money disproportionately on non-essentials such as building new headquarter structures or entertaining lavishly (or even obscenely).

When organisations are advised to build strong ethical cultures there is often scepticism, fear of the abstract nature of culture, or the question ‘but where do we start’. Building ethical cultures are in fact not that abstract, vague and fuzzy. The sending of signals are within the control of everyone in the organisation. Having strong power bases senior leadership and management are ideally positioned to send green or red signals. It becomes a simple choice.

Prof Leon van Vuuren is Executive Director: Business and Professional Ethics at The Ethics Institute. Dr Paul Vorster is a Senior Research Specialist at The Ethics Institute. Views expressed are their own.

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