Primerica Review – Leadership, Marketing, & Products

With the uncertainty of the economy and unemployment in the double digits, many people are flocking to start a home based business particularly in the network marketing industry. The low start up costs are very appealing to the beginner and is leading to such high numbers of people saying yes to entrepreneurship. Without a doubt, Primerica is a company with a long history of providing an amazing opportunity to its representatives who desire financial freedom as well as helping others.

As wonderful as Primerica is, how do you know if it’s right for you? In my opinion, there are three criteria that you want to go through when determining which home based business is a correct fit for you. This is a review of how you should go about qualifying your potential home based business company and how Primerica may fit into that role.

Leadership. The first thing that you want to ask yourself is who are the leaders? Who’s the captain of the ship and what do they bring to the table? John Addison and Rick Williams are the Co-CEO’s of Primerica and have been since 1999. Before joining forces as Co-CEO’s both gentlemen had been with the company for years and have seem many changes. On April 1, 2010 the company that was once part of Citi Group made history by offering stocks on its first day of trading on the New York Stock Exchange.

Marketing & Training Success in any business, particularly network marketing, is heavily dependent upon training and teaching others how to market themselves. Primerica focuses heavily on recruiting from the warm market, friends and family. Training materials also market primarily to couples, I guess that leaves me out. This is a financial service company and as such they are regulated by government laws as to what they can promote, as such representatives cannot brand themselves. They must us company replicated websites.

Are The Products Worth It? From day one, Primerica has offered fundamental financial products to middle income families. Representatives are on a crusade to educate their clients to buy term and invest the difference. The company only markets term life insurance, so clients don’t have to worry about expensive policies that don’t pay out when they are needed. Besides life insurance, Primerica also offers mutual funds, Property and Casualty Insurance, and Loans.

Can You Make Money With Primerica? The answer to that question is absolutely yes. Some people may be turned off by the fact that you must study for and pass the state licensing exam. In my humble opinion, this is a good thing; after all we are talking about finance. If you want to be one of the top income producers in the company then you need to not only get your life license but your securities license as well.

Before you start your home based with your network marketing company, please do your due diligence. You want to make sure that they people leading your company are experienced and are operating with a level of integrity that you can respect. You also want to understand the marketing and training in place as this is the area that most network marketer’s have trouble with. Finally you want to know that you can stand behind the products you will me marketing.

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