SEARCH ENGINE OPTIMIZATION & Content material Marketing Supervisor
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SEARCH ENGINE MARKETING yang merupakan singkatan dari Search Engine Optimization atau optimasi mesin pencari adalah sebuah suatu strategi atau serangkaian teknik yang sistematis untuk menempatkan website atau weblog berada di halaman utama SERP (Search Engine End result Web page) dan potensial sesuai dengan key phrase yang ditentukan. Melakukan SEARCH ENGINE OPTIMIZATION memerlukan keterampilan dan ketekunan. Selain itu, melakukan WEB OPTIMIZATION juga membutuhkan keterampilan analisis, kompetitif, dan strategis. Hal ini dikarenakan dibutuhkannya analisis untuk meneliti kata kunci atau keyword apa yang akan ditargetkan. Secara teknis, SEARCH ENGINE MARKETING membutuhkan waktu minimal tiga bulan untuk mendapatkan hasil yang optimum. Tujuan utama melakukan SEARCH ENGINE OPTIMISATION adalah untuk meningkatkan site visitors customer atau kunjungan dengan keyword yang tertarget. Salah satu indikator utama keberhasilan SEARCH ENGINE OPTIMIZATION adalah semakin tingginya posisi web site atau blog dengan key phrase tertentu di search engine.
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Optimization techniques are highly tuned to the dominant search engines within the goal market. The various search engines’ market shares fluctuate from market to market, as does competition. In 2003, Danny Sullivan acknowledged that Google represented about 75{e93887a69cdd95d753f466db084bbc3aa0067124675315461d28d68a72842cc2} of all searches. 66 In markets outdoors the United States, Google’s share is often larger, and Google remains the dominant search engine worldwide as of 2007. sixty seven As of 2006, Google had an 85-90{e93887a69cdd95d753f466db084bbc3aa0067124675315461d28d68a72842cc2} market share in Germany. sixty eight While there were lots of of WEBSITE POSITIONING companies in the US at the moment, there have been only about 5 in Germany. sixty eight As of June 2008, the market share of Google in the UK was close to 90{e93887a69cdd95d753f466db084bbc3aa0067124675315461d28d68a72842cc2} in accordance with Hitwise 69 That market share is achieved in quite a few international locations.