Skip to content
Nicolesmagicspatula

Nicolesmagicspatula

We know finance

Primary Menu
  • Business News
  • Business Development
  • Business Networking
  • Business Knowledge
  • Finance Companies
  • Finance Analyst
  • About Us
    • Advertise Here
    • Contact Us
    • Privacy Policy
    • SITEMAP
  • Home
  • 4 Ways To Build Your Own Content Marketing Dashboard
  • Business Knowledge

4 Ways To Build Your Own Content Marketing Dashboard

By Bernadette 11 months ago

[ad_1]

Build the right content dashboard for the right audience

Before you dive into creating your dashboard, think about who needs to know what.

While content marketers will need to:

  • Track content performance regularly
  • Get more granular insight into blogs and categories
  • Monitor campaign performance metrics (ie. backlinks, engagement)

A CMO will instead need to:

  • Evaluate content performance trends
  • Track top-level metrics (ie. Monthly Recurring Revenue)
  • See pipeline CVRs
  • See channel CVRs

Don’t get me wrong. Content marketers worth their salt will have oversight of the same metrics that CMOs do.

But unlike them, they’ll need to know the finer details of content performance too.

CMOs and Execs will be more focused on where they need to allocate resource and budget to optimize revenue.

So in short: different audiences need different metrics, need different dashboards.

C-suite content marketing dashboard metrics:

  • Total sessions
  • Total leads (MQL, SQL)
  • Pipeline conversion rates
  • Channel conversion rates
  • Trials / Demos
  • # of paying customers
  • # of paying customers by plan / product
  • Total revenue, NRR, MRR
  • ROI (time / revenue)
  • Etc.

Operational content marketing dashboard metrics:

  • Pipeline conversion rates
  • Qualified leads (MQL, SQL)
  • Traffic by source/channel
  • Average session duration
  • Bounce rate
  • Sessions
  • Content to product CTRs
  • Social media engagement (likes, comments, impressions, shares etc.)
  • Backlinks
  • Sentiment/content reactions
  • Content type/length
  • Evergreen scores

When building your content marketing dashboard, choose your OKRs wisely.

Think about your overarching objective, and select only the most relevant metrics to help you achieve that.

Building your dashboard around your goals is the only way to avoid analysis paralysis, and maintain clarity of insight.

[ad_2]

Source link

Tags: Amazon Fba Business, Atlanta Business Chronicle'S, Boss Baby Back In Business, Business Administration Degree, Business Attire Women, Business Card Design, Business Cards Templates, Business Casual Dress, Business Casual Outfits, Business Checking Account, Business Credit Card, Business For Sale Near Me, Business Intelligence Platform, Business Lawyer Near Me, Business Loan Calculator, Business Name Ideas, Business Professional Women, Business Spectrum Login, California Business Entity Search, Capital One Spark Business, Carl Weber'S The Family Business, Charlotte Business Journal, Custom Business Cards, Delaware Business Search, Fl Sos Business Search, Florida Business Search, Harvard Business Publishing, Insurance For Small Business, Kelley School Of Business, Maryland Business Express, Maryland Business Search, Moo Business Cards, National Business Furniture, New York Business Search, Ohio Business Gateway, Onedrive For Business, Online Business Ideas, Paramore Misery Business, Risky Business Cast, Small Business Insurance, Spectrum Business Customer Service, Tom Cruise Risky Business, Us Small Business Administration, Verizon Wireless Business, Verizon Wireless Business Login, Virtual Business Address, What Is Business Administration, Women'S Business Casual, Yelp Business Login, Yelp For Business

Continue Reading

Previous It’s time for your small business’ mid-year checkup
Next Webinars Should Be a Key Part of Your Business’s Online Strategy. Here’s Why.
May 2023
M T W T F S S
1234567
891011121314
15161718192021
22232425262728
293031  
« Apr    

Archives

  • May 2023
  • April 2023
  • March 2023
  • February 2023
  • January 2023
  • December 2022
  • November 2022
  • October 2022
  • September 2022
  • August 2022
  • July 2022
  • June 2022
  • May 2022
  • April 2022
  • March 2022
  • February 2022
  • January 2022
  • December 2021
  • November 2021
  • October 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021
  • April 2021
  • March 2021
  • February 2021
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • July 2020
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • December 2019
  • November 2019
  • October 2019
  • September 2019
  • August 2019
  • July 2019
  • June 2019
  • May 2019
  • April 2019
  • March 2019
  • February 2019
  • January 2019
  • December 2018
  • November 2018
  • October 2018
  • September 2018
  • August 2018
  • July 2018

BL

Recent Posts

  • 5 Quick Suggestions About International Company Growth
  • How to Get Banking Job
  • Dwelling
  • The Impact of Social Networking Sites to People
  • Obtaining the Very best On-line Organization
Intellifluence Trusted Blogger

Tags

Amazon Fba Business At&T Business Login Atlanta Business Chronicle'S Boss Baby Back In Business business Business Administration Degree Business Attire Women Business Card Design Business Cards Templates Business Casual Dress Business Casual Outfits Business Checking Account Business Credit Card Business For Sale Near Me Business Intelligence Platform Business Lawyer Near Me Business Loan Calculator Business Name Ideas Business Professional Women Business Spectrum Login California Business Entity Search Capital One Spark Business Carl Weber'S The Family Business Charlotte Business Journal Custom Business Cards Delaware Business Search enterprise Florida Business Search Fl Sos Business Search Harvard Business Publishing Insurance For Small Business Kelley School Of Business Maryland Business Express Maryland Business Search Moo Business Cards National Business Furniture New York Business Search Ohio Business Gateway Onedrive For Business Online Business Ideas Paramore Misery Business Risky Business Cast Small Business Insurance Spectrum Business Customer Service Tom Cruise Risky Business

getlinko

Melbourne Pawnbrokers 

nicolesmagicspatula.com | Magazine 7 by AF themes.

WhatsApp us