Link building is a key element in Search Engine Optimization (SEO) as backlinks are considered to be the most important factor for ranking in Search Engines.
What is Link Building?
It is a process where you link your website with others’ websites. Business owners and marketers are interested in link-building strategies to generate more traffic and increase the authority of their websites. Google algorithms keep changing from time to time but backlinks will always be an important factor that will determine search engine rankings. Link building is a tactic that is used in SEO as it gives a signal to Google that your site contains a quality resource and is worthy of citation. Thus, websites with more backlinks rank high on the Search Engine Result Page.
There’s no right or wrong way to create links for your site but for long-term ranking, it is important to use a natural link-building strategy and choose the best SEO services for your business. It is a process where you earn links rather than buying them through different manipulative tactics as it comes under black hat SEO practice and your site can be banned from the search result. A natural link-building strategy might be difficult and time-consuming. To overcome this problem, Clap Creative has come up with 6 link-building strategies that actually work in 2022.
Collect data and statistics and write unique content –
The first strategy that is essential and foremost in quality link building is to collect the industry data and statistics that you will use in your content. It requires a little research on the topic and then compiling it in one page which will also help you save your time. Users these days are interested in reading more data-driven content so you can go from place to place, conduct surveys, and gather data and statistics that you want to focus on.
Shortcuts don’t work in creating backlinks and so the best strategy is to do some actual work and create unique content. This will help you get a high amount of backlinks and as a result, your blog will rank high in Google. A unique and original researched content is an ultimate checklist as it will add more value to your audience and become a source of credibility.
Write a guest post and offer backlink exchange –
Guest posting is to contribute content for other websites or a blog. When you write high-quality content for a well-known website or a blog that has thousands of followers, people will automatically start noticing you, and through which you will also get more traffic to your website. This way you will gain new audiences and improve the ranking of your website. It is also to be noted that if you write thin content in a guest post, Google will identify it and will consider it as spam.
Backlink exchanges are those sites that offer other websites to add their links and in return, they take links from them. This generates a reciprocal link program i.e. “I will add you only if you add me”. It also implies that both websites are comparatively on the same level in terms of audiences and authority. In this way, both websites will benefit from exchanging links and as a result, improve their search engine ranking.
Find out broken links and replace them –
Link sometimes breaks as linked pages get removed or there’s a crawling mistake. This is a major problem faced by website owners as due to broken links users get frustrated as they cannot follow the outgoing link and thus satisfaction level with the website declines. But this can be an opportunity for you to find out those links and offer a new replacement link to other websites.
Add your business information into directories –
It is one of the controversial topics of SEO. There are a lot of business directories that contain a lack of fake information. On the other hand, if business directories are used properly, it could become a valuable method of generating backlinks. The trick here is to choose those directories that are suitable for your business and location. One of the most important places where you can register your business is Google My Business as you get to add all the information about your business in one place. It helps to improve the ranking and also show your business in local map packs.
Keep an eye on your competitors –
It is an important link-building strategy where you should always spy on your competitors using various tools and techniques and check out the type of backlinks they are using for link building and see if you can obtain backlinks from those websites. Spying and checking out your competitors does not mean stealing their secrets but it will help you understand their strategies and audiences in a better way.
Reach out to journalists and engage with your network –
To incorporate this link-building strategy, you should always approach a relevant journalist and bring your interesting products and services to them to catch their attention. This way journalists can prepare an article with the content that you provide and link your website to that article.
Another organic method to generate an organic backlink is to reach out to your clients, business partners, bloggers, or social media influencers so that they can feature you on their website or in their blog posts.
When it comes to backlinks, quality always matters more than quantity and a search engine always ranks a website that has quality content in it. Clap Creative is a trusted and reputed SEO company in Los Angeles that provides an expert SEO service to its clients. We focus on using organic link-building strategies and those links represent an actual connection with other entities in your market.